Intertop – international online store of branded footwear, clothing, and accessories from leading global brands. For more than a year and a half, we provided SMM support for the company: moderated the official Instagram account, created content and photo production, collaborated with influencers.

The challenge was to unify the company's Instagram account under a cohesive visual style – despite the wide variety of brands and promotional creatives from the online store's partners

We revamped the account's design style and prioritized local photo production, showcasing products from various brands within unified creative concepts.

We shot trendy looks in diverse locations: on tennis courts and in the mountains, on historic streets of Almaty and in Kapchagay. Each photoshoot promoted the store's seasonal collection while highlighting the functionality, style, and quality of Intertop's clothing.

In 2023, we executed a production for International Women's Day — successfully showcasing the spring collection while making the brand feel warmer and more human through local models of diverse ages.

After nearly 2 years of working with the brand, we conducted dozens of shoots, published hundreds of content pieces, and brought thousands of people closer to Intertop's brand values.

Intertop

Karina Zhassybek — marketing manager

Katerina Shchipachova — digital manager

Zhanna Belskaya — marketing director

JAS

Алина Горынина, Кайсар Халиков — проектные менеджеры

Arina Anashkina — creative producer

Daria Pitirimova — production director

Vladislav Lukinov — photographer

Elika Rakhimbayeva, Anastasia Moskalenko — copywriters

Alina Shishkova, Aida Shaikenova – designer

Alena Che — creative director